Victimhood: How to Turn It Around and Take the Lead

Earlier this week I opened a new Facebook page and set up a new website. “What, another one?” I can hear my friends say as they read that sentence. Yep I did. But it had nothing to do with business. The page is and the site is
You see, it’s been three years since our wildfire – the one where two people died, over 14,000 acres burned and 509 homes were destroyed, including mine. And during those three years, it took time for some of us to stop thinking of ourselves as victims.

Have you been through your own personal “wildfire?” If so, then tell me if this is true for you:

Phase I: We tell our story because it’s a very big event in our lives. At first, it’s all about trying to cope with the trauma. Then, we relive the experience in some way each day because we’re trying to manage the “mop up” details – all the things that need to be done after the fact. For a while, our whole world revolves around the event. It’s the “gift” that keeps on giving. Every day there’s a new issue to deal with, another memory to face, one more decision to make, grief that shows up in varying ways.

Phase 2: You start to feel uncomfortable when people talk about it because you know others who are much worse off. You’re still slogging through the situation, but now you may feel a little guilt. You may not feel like you deserve the good things, the kind things, that are coming your way. People are bending over backwards for you, but in a way, it’s keeping you stuck in a role you’d like to be rid of.

Phase 3: You’ve learned a lot by going through this “adventure”. You’d like to put it to work in a constructive way, so others need not go through the frustration you faced. But perhaps your first attempts to be of service are awkward – it feels like it’s all about you. People may say to put it behind you and move on. You tell yourself, “I can’t let this define me.” After all, you’ve got other responsibilities to handle and you’re not the only one who’s been through something like this.

Phase 4: Then, a lightbulb goes on. Something channels that energy in a different direction and it’s now easier to see how to turn the “lemon” into proverbial lemonade. Your ideas may become a cause – a worthy endeavor others relate to and want to get behind. You’ve found a way to leverage the lessons learned into a tool people can use to make things better.

Now, it does define you – but in a whole new way. A healthier way. And you couldn’t have gotten there by going from zero to sixty all at once. The process was necessary. Only because of that process can you apply insights you earned to have an impact on those who come next.

And that’s how was born!

So whatever you went through, whatever you faced, it may be time to turn it around and take the lead!

Please Make It Stop! How One Woman Spotted a Company Crisis

One day, in the middle of a call center, a very pregnant young lady (as opposed to being just a little bit pregnant) stood in the middle of the aisle that ran between dozens of cubicles and shouted at the top of her lungs: “Someone please listen to me! Something terrible is happening!” And it had nothing to do with being pregnant.

Company Crisis Solved by Laura Benjamin


She was from Accounts Receivable. For days she’d been getting angry phone calls from customers saying the company had cleaned out their checking accounts. They’d placed a phone order for a few items and were charged for a whole lot more. One lady ordered 11 items and was charged for 110.

Customer Service had also gotten calls from folks who desperately begged, “Please, make it stop!” Delivery guys showed up at their doors and unloaded boxes upon boxes of product. One lady had asked that her items be delivered to her office. So there she was, holding the door open for the delivery guy, crying on the phone with boxes of product piling up all around her.

  • People who’d requested Express Delivery (like FedEx) were charged the $25 fee, multiplied by the quantity they’d never ordered.
  • Rapidly reduced inventory levels triggered purchasing, prompting automated requests to manufacturers to resupply depleted stock.
  • Shipping had to bring in extra trucks and add people to the packing line.
  • Phone reps didn’t know whether to ask for product to be returned or tell customers to keep it. 

It was totally out of control. And nobody had put the pieces together until this frustrated young lady from Accounts Receivable demanded attention.

Your current safe boundaries were once unknown frontiers —Unknown

She’d tried to sound the alarm the nice way, the quiet way, the politically correct way. And nobody listened. Nobody took her seriously.

Till she made a spectacle of herself. They everybody noticed! And they hustled to pull together a team that worked late into the night trying to figure it all out.


Turns out someone had worked on the phone order system a few days earlier. He’d removed the phone order audit filter, which allowed the computer system to add a “0” or “1” to the quantity of each order placed by phone. And he forgot to switch it back on.

It took a while, but the problem was solved. Protocols were created. Customers were made whole. And after a while, things returned to normal.

But nobody looked at that outspoken young lady quite the same way again.

She was a hero. She took a risk. She knew something was seriously wrong and took the bull by the horns. She put the pieces together.

And she had a healthy baby girl!


People say lots of things that discourage us from stating concerns, frustrations, requests for action or change, including:   

  • You’re just too sensitive
  • You’re making a mountain out of a molehill
  • She’s such a troublemaker
  • He’s not a team player
  • You’re not open-minded OR you’re too open-minded
  • You’re being insensitive and might offend someone
  • She’s just too fussy
  • He’s always so negative
  • You’re not being strategic enough

And if we accept those labels and back down, it’s likely because it’s more about us than the issue at hand. We don’t want to rock the boat or appear uncooperative. Maybe we dislike conflict. We worry about our image and reputation.

Maybe more problems would be solved. Maybe we’d mentor more decisive and courageous leaders. Maybe confidence would grow and people would be willing to tackle more gnarly challenges.

Don’t let someone tell you that your issue or concerns are not important. Don’t let them shame you into becoming a mediocre player. Excellence is not always a popular place to be.

So, whatever happened to the guy who removed the audit filter? (People were placing bets.)

He kept his job. The leadership team knew that everyone makes mistakes, which often reveal vulnerabilities and creates an environment where problem solvers will shine!

Warning! Outspoken Woman Ahead

So I went and did it. I spent $30 to have a banner made, which I hung between two trees at the front of our property, on a main road, for all the world to see. Have you ever felt so strongly about something that you were willing to make a fool of yourself?

Confident Woman, Confident Leader

Yes, I could have been the person who kept my mouth shut. After all, much of my work comes from organizations that prefer people avoid picking sides in public.

But, it’s a risk I was willing to take.

Colorado Care Amendment 69

Some things are THAT important. (Colorado folks, read about A69 here. And yup, poor choice picking that number.)


There are lots of pros and cons when deciding whether to speak up or play it safe. I believe I’ve pondered them all, including the following:

1. There is a time and place for everything. You’ve probably heard the saying, “There’s nothing worse than a reformed (fill in the blank.)” And I’m sure you’ve known people who are so enthusiastic about their latest cause, lifestyle or product that you hide when you see ‘em comin’. So think carefully about when, where and under what circumstances you’ll get the best reception for your message.

2. You may lose friends. It’s sad when people who have known you forever will break off a friendship over one issue, but it does happen. (Have you discussed politics on Facebook lately?) Relationships we have spent years or decades building should not be put at risk because of a difference of opinion. Nobody can agree 100 percent of the time and it takes two to tango, so try to be the person who maintains the friendship. You can have both.

3. People are fragile. They may have experienced trauma, so they feel vulnerable and fearful. They can only take so much controversy or upset in their lives at this point. This is especially true for folks who struggle with depression and anxiety. They are the best judge of how much they can handle. Respect their wishes, no matter how important your issue might seem.

4. Show them they’re not alone. It’s amazing what happens when you freely admit you’ve struggled with something – a health issue, a moral quandary, significant loss, doubts or indecision, etc. People who have experienced something similar will be SO relieved they’re not the only ones! You may give them courage by sharing your story. They will be thankful someone finally said what they’ve been thinking (or experiencing) all along.

5. Pick your battles. (You’ve heard this before.) We don’t have to weigh in on every issue. Figure out what’s worth “going to the mat” for and let someone else take the lead on other issues.

6. Become informed. There are so many GOOD sources for information available these days. Don’t allow yourself to be influenced by spin doctors, and I think you know who they are. Dig deeper. Listen to folks you respect, who have a head on their shoulders. Too many people buy into the drama and disregard the backstory. Look at the bigger picture. Remember that history does tend to repeat itself.

7. Give them time. People who are naturally more skeptical or cautious may need time to digest your information. They are good poker players and won’t divulge their opinion right away, while others will light up immediately like a neon sign. Be satisfied you’ve planted a seed.

8. Be transparent – it’s refreshing. Jerri Marr, forest supervisor and face of Colorado’s 2012 Waldo Canyon Wildfire communication efforts said, “The words ‘I don’t know’ will set you free” as she spoke about leading through crisis. People are hungering for someone to be straight with them – who will tell them the truth without a hidden agenda. They may not agree with you, but they sure will respect you.

In summary: I believe that when we step forward and speak up, we hope it will count for something. Someone’s life will be better off. A problem will be solved. But if not, at least you build skills that may be useful in the future. And ya never know, you may inspire someone to become more of a leader than they’d ever imagined, just because they saw you in action! 

6 Ways to Take Charge of Your Life

A couple weeks ago I smelled something funky in my car. I live in the woods, so I thought maybe a mouse had crawled up in there and died. I put up with it figuring it couldn’t last too long. But four days later when I took the car out again, the smell was horrendous! This time I went in search of the cause, looking under the seats, in the glove compartment and finally in the trunk. And what to my wondering eyes did appear? Nope, it wasn’t eight tiny reindeer. It was five bags of garbage and some used kitty litter. Whoops. I had planned to take that to the dumpster.

5 Ways to Take Charge of Your Life

So I ask you, what are you carrying around that’s making your life unpleasant? Do you want things to get better? Want to take charge?

  1. Stop wishing that X would be different. Instead, decide what you can do today to wring the most good you can out of it. I don’t know of one person who isn’t grappling with circumstances that weren’t of their choosing. “This isn’t how I imagined my life would be” might have crossed your mind once or twice. Believe me, no one is exempt. Yes, you’re stuck for the time being, but that doesn’t mean you can’t find joy somewhere in there. Ask yourself, “If not for X what would I have missed out on?”
  2. Set a “horror floor” of how low you’ll go until you decide “enough is enough.” Too often we allow scope creep to transform our life into something we’d never have chosen. Boundaries get stretched. You agree to overlook it just this once. (But NEXT time, whoa baby, watch out!) So put some standards in place. And if you relax them in a moment of weakness, know that tomorrow you can give it another go. Just because you slipped off the horse once doesn’t mean it has to become a permanent state.
  3. Ask for what you want. It’s not being selfish to go after something that’s important to you. Too often, we feel we have to be satisfied with the leftovers. Of course, that means we have to take the time to figure out what we DO want. We have to be able to articulate it. And we have to think enough of ourselves to believe we deserve it. That’s what assertiveness looks like.
  4. Learn something new. It’ll engage your mind, increase confidence and maybe make you more marketable. It’ll open your world up to new opportunities. This year I learned how to shoot and edit video for client projects. At first I felt like a dummy. I couldn’t even figure out how to get the video file out of the camcorder and onto my Mac. (Oh, a card reader? Huh. How ‘bout that.) Here’s the key: it’s something you can do without permission from anyone else. It puts you in charge. You get to choose.
  5. Re-arrange the furniture. Do it at home or in your office. You will feel IN CONTROL! It’s a great way to start handling things. Feel what it’s like to make a positive change in your environment. Of course you’ll want to leave the light on at night for a while so you don’t stumble into anything in the dark. But then again, you might bump into something you haven’t noticed in a while. 
  6. Define what success looks like. But remember, you don’t have to go from zero to 100 in 60 seconds to be an achiever. There are a lot of points along the scale that would qualify. Is someone listening to you who never did before? Can you wake up at least one morning each week without fear or dread? Have you earned even 10% more than you did last year? Are you now able to call a spade a spade? Forward movement counts. And again, you get to decide where the bar is set.

Have you already tackled something on that list? How did it work out for you?

3 Steps to Find Purpose in Work and Life

Do you want your life and work to have purpose and meaning? If you know what your purpose is, can you put it into words? How would you feel if you knew exactly what you were supposed to be doing?

How to Find Purpose in Life by Laura Benjamin

You’re probably thinking, “What kind of fairy tale is this, Laura? Don’t you know I’m just trying to keep my head above water, hold onto my job, juggle the family and squeeze in a little sleep now and then? Purpose is something you get to think about when you retire – something I may never be able to do!”

Au contraire! It’s very possible to discover why you were put on this earth and what you were meant to do along with everything else on your plate. In fact, it will make your “plate” more fulfilling. It’ll reduce stress, bring more joy into your life and give you a greater sense of direction.

Sound like a miracle cure? Well, it is. But it takes some internal work to get there. I’ve put my thinking cap on, done a little research and pulled together resources and ways you can start the process:

Step 1: Become Self-Aware

You’ve got to know what makes you tick. Getting to the core of who you are with specific words and language makes it possible to keep a clear “avatar” in sight. (A graphical representation of a person’s alter ego, just like in the movie.) That way we stay congruent and avoid confusion when life throws us a curveball. It helps us make better choices about work and relationships. We won’t get distracted, frustrated or feel like we’re spinning our wheels as much.

So for starters, get the book StrengthsFinder 2.0. In the back of the book is a key code to take an in-depth online assessment. It will identify your top five personal strengths. It may validate what you already know about yourself. Here’s my profile if you want to see a sample of the report. You can use your strengths in a variety of occupations, but as long as you keep them front and center in your world, work and life will feel more rewarding.

Next, go to to learn your “Purpose Pattern” – there is no cost to this. You’ll get a purpose statement that clarifies who you impact, why you do what you do and how you achieve impact. I can’t speak to the validity of this assessment, but it seemed to spit out some pretty accurate statements when I took it. It definitely lined up with my results on the StrengthsFinder.

Create a Purpose Statement. Print out those assessments and use a highlighter to indicate keywords that really resonate with you. Then, combine the best-of-the-best into a sentence that summarizes your primary motivator. Ex: My purpose is to help individuals or groups create opportunities for success by leveraging strengths, building engagement and taking action. Your purpose statement will not include a specific occupation or cause. It should reflect what drives you – what makes life more meaningful, regardless of the job you hold. But the more you build your life and work around a purpose statement, the happier you will be.

I’m a big fan of DISC personality assessments too. (Here is my personal profile.) I’ve used DISC for 20 years in my work and think it’s easier to understand and apply than many others. Also, Dan Miller, author of 48 Days to the Work You Love, has created a few profiles on personality, values and spiritual beliefs from DISC theory. (Affiliate link)

Step 2: Experiment and Innovate

I don’t believe we wake up one day with a great epiphany about what brings us meaning in life. I’ve found it’s a gradual discovery process that follows the “lean” approach: try something on for size, experiment, and learn from our efforts. Then try it over again with new information. Over time, we get closer and closer to a perfect fit. As long as you’re innovating and moving forward, you’re successful.

In Malcolm Gladwell’s book, David & Goliath, he says that innovators possess “openness” – they challenge their own preconceptions. They are also “conscientious” – they have discipline and persistence to carry out ideas. They are “disagreeable”, meaning they are willing to take social risks and do things others might disapprove of. They are willing to test and see what works. Then they adapt and test again.

What holds us back? Gladwell says, “We are prone to being afraid of being afraid.”

Step Three: Face the Fear

Art of Work Book by Jeff Goins

Jeff Goins has just written The Art of Work: A Proven Path to Discovering What You Were Meant To Do. I haven’t read it yet, but I was pretty impressed with his podcast, The Seven Stages of Finding Your Calling.

In the podcast he says, “If you wait to feel courageous, you’ll never move forward. They (people who found their calling) learned to do it afraid. Fear does not prevent you from a dream. It tells you you’re on your way.” ~Jeff Goins

So list your fears. Bring them out in the open so you can stare them down, eyeball to eyeball. They serve a purpose. We take action when the fear of doing nothing outweighs the benefits of standing still.

“Work begins when the fear of doing nothing at all finally trumps the terror of doing it badly.” ~Alain de Botton

Second-guessing is fear in disguise. We talk ourselves out of some fabulous ideas. Stop over-thinking things. Few people are actually watching – they’re too distracted by their own problems.

Take a step. Give yourself a project. Don’t remain frozen in place. Your action may not be THE solution, but it will lead you closer to better outcomes. Movement helps us focus on process rather than fear.

Finally, please know that most of us wander this world wondering what we are meant to be and do. You are not alone. But rather than stay frustrated, put yourself in situations where you can apply your strengths and live out your purpose statement. It’s possible you may find purpose in one segment of your life at a time – faith, family, fun, work. And clarity in one area leads to another, and another. Have patience. Give it purposeful attention and the puzzle pieces will start to fit.

Additional Reading:

  • The Purpose Economy by Aaron Hurst
  • Man’s Search for Meaning by Viktor Frankl

How To Tell the Boss You Are Overwhelmed

Our HR Director was a really sharp lady. People would say of her, “She’ll lead you kicking and screaming to a new level of excellence!” Yep, she was a driver, that’s for sure. And I never wanted to let her down.

Laura Benjamin on Productivity

For a short time she was my direct manager after my boss left his job “abruptly”. We had 2500 employees and now there were only two Benefits people: me and my co-worker Paula.

Between projects, employee phone calls, new hire orientations, investment seminars, counseling sessions and reports, my head was swimming! Then one day our Director caught me by the filing cabinet.

She handed me a folder and said, “Laura, would you take on this project for me? I need it by Friday. I know you’ll do a great job on it.”

I was up to my eyeballs and didn’t know how I could finish what was already on my plate. Normally I’d do my best to help, but this time I had reached my limit.

I turned to her and said, “Jean, I really can’t take on one more thing! I’d really appreciate it if you could find another option.” I’m sure I said it nicely, but I recall the churning in my stomach and the stress I felt.

It was the first time I’d ever told my boss “no”. I was very thankful she saw my distress and knew I was doing the best I could do under challenging circumstances.

Have you reached that point?

Are all the to-do lists, color-coding, prioritizing “big rocks” and scheduling a calendar failing you? Do you walk into work and get hit with four “fires” to put out before the day even starts? Is it noon before you know it and nothing you wanted to finish is done?


At least one reader knows what this feels like. She wrote in to ask, “How do I find my voice to inform my boss of the volume of work I am facing?”

So I sent her a private email with a few ideas:

1. Have the conversation. And come prepared. Document the increase in workload and give her plenty of “proof”. Don’t let your emotions carry you away, even though you may be very frustrated right now. Before you meet, decide exactly what changes you’d like to see happen. Present option A, B, and C as possible solutions.

Rather than “tell” consider “show”. Create visuals. For example:

2. Put wire file holders on your desk or an office table and label each project clearly in a folder, visible to anyone who enters your office.

3. Put up a whiteboard and list every project you’re working on with a “status” column. You’ll have to keep it updated, but it’s a powerful visual. You can also use a spreadsheet which you print and post publicly. Use large font.

4. Create a weekly status report listing the projects you’re working on, number and length of calls you’ve taken, meetings attended, etc. My former manager asked me to do this when I was a Call Center Team Manager. It helped my boss understand my workload, gave her specifics she could forward to her boss and provide substance for my performance review. I disliked taking the time to do it each Friday, but grew to appreciate the value of this tool.

5. Ask if she would let you attend a class on time management. This is NOT because you are a failure at managing time. But when you make the request, you can say, “I’m working my little heart out but struggling with the volume. A class might help me learn some tricks so I don’t feel so overwhelmed.”

6. See if she would sit with you, learn more about your process and offer tips to help you manage. You may have to do this by phone or Skype if you work remotely. Sometimes this helps to clarify what she sees as a priority. You may be doing things that can be put on the back burner for a while.


Give yourself credit for all the juggling you do. Most people have just a few really productive hours a day, so don’t feel like you are abnormal. Even if you don’t do the weekly report mentioned above, definitely keep a list for yourself of everything you’ve accomplished. It’ll make you feel like you are making headway and do a lot to lift your spirits. Then, if your manager won’t, find a friend to give you a weekly pat on the back. Recognition and positive reinforcement can make any burden feel lighter.

“Progress” may be the better goal to keep in mind. Another great boss once told me, “You’ll never catch up in this job. But as long as you’re making progress, I’m happy.”

Life is hard by the yard, but a cinch by the inch. ~Anonymous

And finally, safeguard your health. No job is worth you getting sick, burned out or depressed. Take it one day at a time, resolve to do the best you can do and move forward. If your boss won’t support you and the situation doesn’t improve, consider setting a deadline, then head in a new direction where the workload is reasonable and the job is rewarding. 

Recommended Reading:

Why Your Biggest Embarrassment Makes You More of a Leader

Has something happened to you that you’re embarrassed to admit? Was it fair? Was it your fault? Do you feel like a fraud? Are you letting it keep you from leadership in your field or being of service to others?

How to get over your fear of failure

We were having lunch, my friend and I, catching up on business and life. But there was a purpose for our meeting that had a lot to do with his future plans. So after the small talk, he told me his story.

“I was passed over for promotion. It took me totally by surprise and put an end to my career. The worst part was, everyone knew it. I went from being the ‘go to guy’ to someone they’d pass in the hall with little more than ‘hello’. My opinions were ignored. Invitations dried up. It was the longest year of my life.”

But the opinion he held of himself was more significant than the reaction of co-workers. It shook his self-confidence and made him question the future.

“How can I help others achieve great things when I wasn’t successful in my own career? What gives me the right to offer advice, when I feel like I was a failure?”

  • Can you improve a relationship after you’ve been divorced?
  • Should you sit on a panel if your business went bankrupt?
  • Can you still parent if your child took a dark path?
  • Are you considered a community leader after losing an election?
  • Does depression keep you from offering hope to another?

Are you ashamed of something in your life that you’re using as a reason to keep from moving forward?

My friend almost did. And that would have been a darned shame. It’s because of that experience his value increased.

No one wants to follow someone who’s never been tested. You have figured out ways to bounce back from disappointment, rejection and loss. Like Thomas Edison, you’ve learned thousands of ways NOT to do something. You have learned how to navigate rough waters.

Do not let your worth be defined by one sliver in time. And don’t let the wisdom and experience you’ve gained from life’s ups and downs go to waste.

If you allow this one event to keep you isolated and diminished, someone somewhere will suffer because they didn’t have access to lessons you’ve learned.

You offer others a high value alternative to what, too often, is the norm: Big Hat, No Cattle (Randy Newman)

“Big head, no brain. Big snake, no rattle. Big boat, no paddle. Big belly, no heart.” 

You may not be “perfect”, wealthy or powerful by popular measure, but people of substance recognize battle scars as stripes on your sleeve.

In basic training, they took away our civilian clothes and issued fatigues, a version of the working man’s overalls. Only after we passed numerous tests and weeks of training did we get to wear our dress blues. Basically, you had to “earn your clothes”.

You have earned your clothes and through those struggles have built a great deal of equity in character and competence.

And you’re not alone. Many around you have forged ahead despite tremendous turmoil. You can tell who they are. There is wisdom in their eyes, patience in their soul and compassion in their hearts.

Those are the folks with the biggest impact on others. They’ve earned the right to say they are leaders.

How to Be a Change Agent

My daughter was in junior high and chomping at the bit to go out for the track team. There was only one problem: she needed new running shoes and we were flat broke.

change agent article by Laura Benjamin

I asked her, “Sweetie, can it wait?”

“No Mom. We start track next week and if I don’t have the shoes I won’t be able to join.”

Talk about feeling guilty. It had been my choice to follow the self-employment path, which meant I gained freedom but gave up a steady paycheck for “income ambiguity”.

Clearly though, it was time for a tradeoff.

We both wore about the same size, so we cooked up a plan where she would borrow my shoes until I could buy her a new pair.

The only catch was MY running routine. I was determined to lose weight and get into shape, so the thought of compromising my own goal wasn’t too attractive.

So here’s what we did. I’d run at the track on her school grounds in the morning. Then I’d stick the shoes in her locker, to which she’d given me the combination. Trusting girl! She’d run with her team in the afternoon and bring the shoes back home from school so we could do it again the following day. It was a scathingly brilliant idea! 

What a team. We were so smart; we thought we could change the world!

You may not want to change the world, but I’ll bet there’s something or someone you’d like to have influence over. Do you want to:

  • Persuade employees to dress more professionally?
  • Encourage a client or co-worker to treat you with more respect?
  • Negotiate expectations in a relationship?
  • Tell your boss “no”?
  • Cope with a non-negotiable change, such as loss, disability, etc.?
  • Get control over your life?

Something for change agents to ponder:

  • Is there really a problem? Name it. Use my CARLA Concept™ to analyze.
  • Decide to be successful. Intend to solve the problem – that’s half the battle.
  • Incremental change is still progress. Few of us go straight from 0-100.
  • Assume there’s plenty for everyone (Habit 4, Dr. Stephen Covey)
  • Tradeoffs are to be expected. What kind of horse-trading will you do?
  • Test a small solution before committing all your resources.
  • Realize you DO know enough, you’re smart enough, thin enough, young enough.

We all want to have an impact, and we can, even if it means we do it one person, one problem, one small opportunity at a time.

I wish I could say my daughter still welcomes my wardrobe suggestions. Those days are long gone. There’s little in my closet she would wear today – and I mean that literally!

Reading Recommendations:

  • The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Eric Ries
  • Seven Habits of Highly Effective People, Dr. Stephen Covey
  • When Was the Last Time You Did Something New?